I’M very HAPPY THAT YOU’RE HERE

Low Tide is a multidisciplinary studio dedicated to 1:1 mentorship for creative founders and well-designed resources to help bring your vision to life in a way that feels aligned and spacious; with tangible results.

Founded on the idea that creativity, human connection, mindset shifts, and just a little bit of strategic refinement have the power to transform your business into a brand that resonates and a life that feels, well, easy. Together we can re-imagine your brand so that it’s built on the things that light you up the most, plays to your talents and innate (sometimes weird) skills, and clearly communicates exactly who and HOW you help so that everything downstream feels totally natural. Not in the business of selling a dream that one blueprint will solve everyones business woes, we will dive deep to create living, breathing solutions that are personal to you and can be integrated right into your business (and your life).

A note from Ellen

With a background in art and business, I’m an obsessive devotee of approaching all things in life, especially entrepreneurship, with creativity.

I built Low Tide to help founders bring their vision to life in a way that feels personal, financially plentiful, and lit the hell up: like it’s built around what you’re MOST passionate about. I've always felt I had a knack for seeing things in a unique way, cutting through the noise, and guiding people to step into their own spotlight.

Low Tide is a habitat for just that.

Whether it's through getting hyper clear on who your people are (and how you connect with them), refining your offers and messaging, or re-imagining your approach to make things feel more harmonious and supportive, I have a passion for making things as easy and simple and possible and reprogramming some limiting beliefs along the way. And I’m obsessed with helping you build an impactful and thriving brand without depleting yourself in the process.

Here’s the truth: intention, beauty, and a slower pace are the future. And If you want to work with someone in an intimate container to create an aligned and conscious path forward: you’re in the right place.

And with that, welcome to Low Tide — I can’t wait to meet you.

A GRAB BAG OF TID-BITS ABOUT ME

 

01

I co-own a design agency called Nature with my work soul mate and I’m happiest when I’m making stuff.

 

02

Curating playlists is my love language and if we work together there’s a good chance you’ll get one (sorry in advance).

 

03

All I want to do is train my dog to sit in the basket on my bike so we can ride around town together.

 

04

A crisp, mineral-y white wine, a warm buttery baguette, or any TV show created for teens are my weaknesses.

Explore The Corner

A not-totally aimless collection of my thoughts on business, mindset, lifestyle and more.
The Corner is kind of like a blog covering a mix of brand building, fashion, beauty, design, music, art, wine, interiors, psychology and who the hell knows what else. Please enjoy this little slice of creative expression — I hope it’s at the very least amusing and joyful.

MY VALUES

  • CURIOSITY

    Staying curious and open to new ideas, perspectives and ways of seeing things is vital as a person, as a business, and for creating a fresh path forward that isn’t iterative. As creatives, curiosity is our superpower. We notice all the small details, always ask “why,” listen intently, and are inspired by everything from architecture to the warmth of an old popping record.

  • SIMPLICITY

    I’m an ardent supporter of Essentialism in business and firmly believe that burnout and disenchantment are symptoms of an overly complicated brand. I love working with you to confidently and strategically simplify your business so there are no leaks and nothing weighing it down — just clear, and impactful offers, resonant messaging, and a hyper personalized habitat that honors your time, capacity, and money goals.

  • JOY

    A bit abstract, yes, but a guiding principal nonetheless. Joy always. For me, this translates in the beauty I see in design, art, and in entrepreneurship. In the minimal simplicity of how I believe a business should work It carries intention but gives you room to breathe. It’s what we like to spread to our clients and community and have them all feel. Joy is center to it all, to be honest.

  • DEPTH

    Nothing here is surface level. Whether we’re creating a fresh growth strategy, re-visiting your brand’s offerings, or working through some subconscious beliefs that are holding you back — depth is in our DNA. Intentional consideration leads to long-lasting relevance and overall a much more interesting outcome. And I’m into that.

  • EVOLUTION

    The idea of evolution is celebrated here. This brand (and I ) are and will always be a work in progress and that’s an energetically charged place to be. Whether it be in work with clients or internally, I view things through a lens of progress: through getting more aligned, more inspired, and more restorative for the earth in everything that I do and create.

SUSTAINABILITY

If not for a greater purpose rooted in sustainability and regeneration, I’m certain that I wouldn’t have the sustained drive to continue working at the rate and pace that I do.

Sustainability is truly at our core. Like the brands I partner with, Low Tide is committed to leaving the world a better place than I found it and doing my bit to create as little waste and regenerate as much as I possibly can.

In business, that looks like being very discerning with who I partner with. Brands that enthusiastically back up their mission and statements and that generally give a shit.

And it looks like constantly taking stock of my in-house practices and experimenting in ways that I can not only create less waste, but also add some good back into the mix.

 FREE RESOURCES FROM ME TO YOU

01. DESIGNING a STRATEGIC BRAND: guide and workbook

02. THE OFFER ripple effect FRAMEWORK

03. THE fluid SALES MESSAGING FRAMEWORK COMING SOON